Disney Turns Facebook Into Social Fandango
New York Times, Wednesday, June 2, 2010 12:28 PM
In a move with broad ecommerce implications, Disney has begun selling tickets to "Toy Story 3" directly on Facebook. The application, dubbed Disney Tickets Together, "could transform how Hollywood sells movie tickets by combining purchases with the powerful forces of social networking," concludes The New York Times. Encouraging viral peer pressure, the application alerts your Facebook friends when you buy a movie ticket, and even prompts you to invite them to buy tickets of their own.
According to Disney, early results indicate that people are using the application to buy tickets in groups as large as 80. "The whole idea is that no friend gets left behind," Oliver Luckett, SVP and general manager of DigiSynd, a Disney subsidiary that manages the entertainment giant's social networking presence, tells The Times. According to Luckett, Disney Tickets Together has been in development for months, works in partnership with ticket-buying sites like Fandango.com, and already covers the majority of the movie theaters in North America.
Read the whole story at New York Times »
According to Disney, early results indicate that people are using the application to buy tickets in groups as large as 80. "The whole idea is that no friend gets left behind," Oliver Luckett, SVP and general manager of DigiSynd, a Disney subsidiary that manages the entertainment giant's social networking presence, tells The Times. According to Luckett, Disney Tickets Together has been in development for months, works in partnership with ticket-buying sites like Fandango.com, and already covers the majority of the movie theaters in North America.
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