Turner South Looks To Silverpop
Sep 19, 2001, 12:00 AM
Silverpop Systems, a provider of sales and customer communications software solutions, has announced that Turner South, Turner Broadcasting System, Inc.'s regional entertainment network, will use its Silverpop Professional software to deliver multimedia email marketing campaigns to viewers and generate reports campaign effectiveness. Turner South will use Silverpop's rich media email product, Silverpop Professional, to internally create marketing campaigns that feature high impact rich media messages and tracking information. According to the announcement, this technology will complement Turner South's traditional marketing initiatives and give the company an additional conduit for communicating with its viewer base.