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Why Marketers Need To Be Aware Of Situational Awareness

The White House Situation Room operates a 24/7 Fusion Center that pulls together 3,000 sources of information into three daily briefings for the president, writes Steve Rubel. Your process doesn't have to be quite so intricate. You do have a process for keeping up with what's happening in the networked world, right?

Read the whole story at Forbes CMO Network »

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