Optimedia US - Boiron
by Jun 7, 2010, 3:00 PM
Optimedia US was named media agency of record for Boiron, a manufacturer of homeopathic products like Oscillococcinum and Arnicare. The assignment was awarded following a review. Optimedia US will handle general market strategic planning and buying for all of Boiron's products in the US through traditional channels, in addition to digital display and search. Media work was previously handled by Tierney.