Site audits take lots of time and careful planning -- but it's also important to put aside several hours in the day for what Lindsay calls unstructured play and exploration, which often provides a
deeper look into how a Web site works. She provides a list of action items, and suggests a slew of apps that can help support audits. Among them: GSiteCrawler, LinkScape/Open Site Explorer, and (to
check out key phrase landscapes) Quintura and SEMrush.
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