PepsiCo: Looking For A Few Good Entrepreneurs

PepsiCo is looking for a few good new media and marketing platforms. The parent company of brands such as Pepsi, Quaker, Frito-Lay, and Gatorade has launched an innovation incubator called PepsiCo10, in which the company will help 10 aspiring marketing entrepreneurs activate pilot marketing programs with the company's brands.

PepsiCo has partnered with global venture capital firm Highland Capital Partners and social media publication Mashable to promote the incubator. The company is evaluating submissions based on one of four marketing segments: social media; mobile; place-based and retail experiential marketing and digital or video gaming. The submissions will be evaluated on their ability to impact brands and advance the company's "Performance with a Purpose" priorities, which include health and wellness, environmental sustainability and talent development.

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