Sony Enlists Sun For Dash

The sun, as in the star that gives us warmth and light, visits Sony's Innovation Center in a new television commercial promoting the company's Internet device, Dash.

In the commercial, the sun -- represented as a suit-wearing man of flames -- is impressed by the Dash and its ability to give people exactly what they want when they wake up in the morning (such as headlines, weather, music) directly from the Internet. However, when the sun pats an employee on the shoulder in congratulations, he inadvertently sets the employee's arm on fire.

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