New PILOT at Paramark
Sep 26, 2001, 12:00 AM
Paramark has developed optimization software to help companies raise ROI for online marketing campaigns. Instead of giving fuzzy definitions of ROI and optimization, Paramark has developed a technology platform that puts real dollars back into the hands of consumer marketers who are using online advertising, email and websites in their marketing mix. Paramark's PILOT is an advanced real-time optimization engine that uses algorithms to continually improve campaigns based on the objectives.