Ingenuity Media - Saab Spyker Automobiles and 1-800 CONTACTS
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Jun 14, 2010, 2:45 PM
Ingenuity Media was named media buying and planning agency of record for Saab Spyker Automobiles. McCann Erikson/Detroit, who has handled creative and strategic planning duties since 2007, selected Ingenuity to be its new media partner. Starcom handled media duties until Saab left the GM family last month. In addition, 1-800 CONTACTS tapped Ingenuity Media to handle media buying and planning chores. The Martin Agency is 1-800 CONTACTS' agency of record and the media portion was awarded to Ingenuity without a review.
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