Sears launched MyGofer.com last year. It
allows shoppers to search tens of thousands of goods online, place orders from a computer or iPhone and pick them up at a Kmart store. Its plans to start home-delivery service appeared as part of a
video highlighting its online prowess at the Internet Retailer trade show in Chicago this week.
"Customers are looking for instant gratification," says Imran Jooma, the company's svp for e-commerce. "They want it today. They want it now."
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