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Sears Expanding MyGofer; Will Deliver Groceries To Homes

Sears quietly expanded its year-old MyGofer online shopping portal in Manhattan and the Hamptons over the Memorial Day weekend to include home delivery service of groceries, as well as prescriptions, electronics and other goods, Sandra M. Jones reports. It will roll out to Chicago and other markets this summer, spokesman Tom Aiello says.

Sears launched MyGofer.com last year. It allows shoppers to search tens of thousands of goods online, place orders from a computer or iPhone and pick them up at a Kmart store. Its plans to start home-delivery service appeared as part of a video highlighting its online prowess at the Internet Retailer trade show in Chicago this week.

"Customers are looking for instant gratification," says Imran Jooma, the company's svp for e-commerce. "They want it today. They want it now."

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