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NYC Launches New Effort To Aid Media Sector

The Polytechnic Institute of New York University, Columbia University and the city plan to open a new lab that will aim to stimulate the local media industry. The NYC Media Lab is the latest of several steps by the Bloomberg administration to boost the city's traditional and digital media sectors. Media remains one of New York's most important sectors, with about 300,000 employees and $30 billion in annual revenues. Since July 2007, the publishing industry in New York shed 8,700 jobs.

Much of the research will focus on mobile technology, gaming, cyber security and other areas of digital media. The lab will help media companies license new technologies developed at the participating schools and contract out new academic research for use in projects. NYU-Poly's campus in downtown Brooklyn will house the Media Lab, but most of the actual research and development will take place on the respective campuses.

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