Police Arrest Two Women Over Ambush Marketing At World Cup
The Guardian, Wednesday, June 16, 2010 10:41 AM
South African police yesterday arrested two women they charged with organizing an ambush-marketing stunt for family-owned Dutch brewer Bavaria at a World Cup match between Holland and Denmark earlier this week. During the match, 36 women dressed in skimpy orange dresses -- the color of the brewery -- were ejected from Soccer City stadium.
Read the whole story at The Guardian »
Budweiser is the official beer for the tournament and FIFA, world soccer's governing body, fiercely protects its sponsors from brands that are not its partners, Owen Gibson reports. Ambush marketing is a criminal offense in South Africa and the women face three charges, according to a police spokesman: contravention of the Merchandise Mark Act and contravention of two sections of the special measures regulations."
They also keep the story alive in media outlets around the world.
Recent Around the Net In Brand Marketing Articles
-
McDonald's Highest Calorie Item Ever! May 24, 8 a.m.
McDonald's is moving in a different direction in Japan than in the U.S. The company has ... -
Rolls-Royce Looking For Global AOR May 24, 8 a.m.
Rolls-Royce, the luxury car brand owned by BMW, is reviewing its global advertising business, currently held ... -
U.S. Retailers See Risk In Safety Plan For Bangladesh May 24, 8 a.m.
American retailers are opposed to joining an international plan to improve safety conditions at garment factories ... -
Kohl's Snags High-Level Starbucks Exec May 24, 8 a.m.
Michelle Gass, who had long been considered a possible replacement for Starbucks' CEO Howard Schultz, and ... -
TV Star Ashley Benson Touts 7-Eleven Slurpees May 24, 8 a.m.
7-Eleven Inc. is launching #AWESUMMER Slurpee Days. From May 24 through May 27, medium Slurpees will ... -
Ford Boosting Production May 24, 8 a.m.
Ford Motor Company plans to roll-out 200,000 additional vehicles this year to meet customer demand in ... -
Girl, 9, Lectures McDonald's CEO On Nutrition May 24, 8 a.m.
McDonald's needs kids more than today's kids need McDonald's. Perhaps no one knows that better than ... -
Yum! Plans To Double Taco Bell Sales May 23, 9:10 a.m.
Yum! Brands Inc. plans to double Taco Bell’s domestic annual sales to $14 billion by 2021, ... -
Twitter Lets Advertisers Collect Contact Info From tweets May 23, 9:10 a.m.
Twitter plans to turn the tweet stream into a more efficient marketing channel with a new ... -
GM Closes Big Apple Finance Office May 23, 9:10 a.m.
General Motors will close its New York Treasurers office and move the operation to Detroit by ...
Be the first to comment on "Police Arrest Two Women Over Ambush Marketing At World Cup "
Leave a Comment