News Brief
First Meredith, Then Hearst, Now Rodale Goes Marketing Native
Jun 16, 2010, 11:36 AM
Rodale Wednesday morning announced that it is repositioning Rodale Custom Publishing as Rodale Custom Content & Marketing -- jumping on the bandwagon of big magazine publishers turning to marketing services as a way of increasing advertising opportunities, and also diversifying its own portfolio.
To kick off the new position, Rodale is breaking a new campaign, entitled "Real Brands, Real Results."
To coincide with the launch, Rodale Custom Content & Marketing also unveiled a new Web site, which can be found at www.rodaleCCM.com. --Joe Mandese
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