The multi-year, comprehensive marketing alliance spans vending, sponsorships, promotion and on-mall advertising across Simon's nationwide portfolio, as well as major marketing initiatives (prior years' initiatives included a C-C sponsored multi-media event featuring past "American Idol" finalists).
"The mall channel represents fertile ground for Coca-Cola to connect with key consumer target groups such as teens," said Coca-Cola North America CMO Beatriz Perez, in the announcement. The partnership presents opportunities for "commercializing" Coke's interactive vending machines, activating "one-of-a-kind" on-mall marketing programs, and collaborating on special events, Perez added.
Simon Property Group currently owns or has an interest in 380 retail properties in North America, Europe and Asia.
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