You Left Something In Your Online Shopping Cart

Graham Charlton points to a recent Forrester Research study that found 88% of consumers have abandoned shopping carts online. The study also names the top five reasons why, according to consumers. Charlton attributes the rise to a range of factors including increased customer expectations and comparison shopping.

There are ways for retailers to make it easy for customers to resume their sessions on subsequent visits. Charlton tells us how.
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Tags: retail, search
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