But likening Goldman's plight to that of James Stewart's well-meaning, good natured, small town hero is "disingenuous at best, duplicitous at worst,"
Morgan writes. "It's also a demonstration of the enormous disconnect between Wall Street and Main Street." If nothing else, the failure to communicate has united public relations and
financial services professionals in agreeing that the perceived breech between financiers and common folk is wider than ever.
It's not just Goldman. "As big banks have
grown more complex, more global, more transactional and enormously larger, their communication outreach programs have retreated," Morgan reports. And, to make matters worse, all this
disconnection gives the folks in Washington ample opportunity to engage in "pitchfork politics." There's lot's more to ponder within the story -- as there always is in a Morgan
analysis.
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"Marketplace," meanwhile, is running a word map that some might consider rather telling. Turns out that the "most frequently mentioned word in Goldman Sachs's four-page code of ethics is not 'ethics' or 'morality' or 'honesty' or 'integrity.' It is in fact: 'firm.'"