Caplan To CMO, McCann Erickson North America
Jun 17, 2010, 11:57 AM
Mitchell Caplan has been appointed chief marketing officer for McCann Erickson North America. In this newly created position, Caplan will lead agency growth strategy and marketing for the agency. Caplan previously served as chief marketing officer for both Young & Rubicam Advertising and Young & Rubicam Brands, a position he has held since 2007. Prior to joining Y&R, Caplan served as managing director, business development and integration at The Kaplan Thaler Group.