Bough, who is one of the "pioneers" of social media, says the transformational technologies have been around since the early days of the Internet. What makes them different now, and why they are gaining critical mass, is that the "interfaces" for using them have grown simpler.
"It used to be only 'Revenge of the Nerds' guys who could use it. And now it's the 'Brady Bunch' that uses it," he said.
Bough likened the impact of these new technologies to the invention of the clock. Until then, Bough said that people simply ate and slept when they wanted to, but after they became cognizant of time - or at least, timepieces - Bough said they began "living their lives like clockwork."
He didn't say exactly how social media was impacting societ, but he asserted that it definitely would transform society.
Former "Nerd" Bough