ESPN 90%, NBC Over 80% Sold Out of NFL Football
The Wrap, Thursday, June 17, 2010 11:48 PM
ESPN has sold 90% of its "Monday Night Football" inventory and NBC has sold over 80% of its "Sunday Night Football" inventory at price increases said to be in the 9% range. National Football League ad inventory has been among the best selling among advertisers and their media agencies over the past few years.
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Seth Winter, senior vice presdient, NBC Sports & Olympics sales and marketing, called his network's NFL sellout levels "extraordinary." Winter said NBC wrote more than a dozen multiyear deals for "SNF," and added that auto, telecommunications, fast food restaurants, financial/insurance, electronics and packaged goods were all strong categories.
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