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NBC Combines Marketing, Promo and PR Departments

PR Newser, Sunday, June 20, 2010 10:22 PM

NBC News is combining its communications, marketing and promotion arms into one department, NBC News Marketing and Communications. Lauren Kapp, who has been with NBC since 2002, most recently as vice president, NBC News Communications, is being promoted to oversee the new unit. She said the entire teams of each department will remain intact and no layoffs would take place as a result of the combination.

A key recent promotion in the department was Ryan Osborn as the first social media director of NBC News. Kapp has been the chief spokesperson for NBC News and its president Steve Capus since August 2009. She also managed public relations for the "Today" show from October 2002 until July 2007, serving as chief spokesperson for the show and as the primary publicist for its anchors and correspondents.

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