Just an Online Minute... TV Ads Online
Take Amicada, for example. The company, which delivers Interactive Television on Computers both online and offline via the Internet, today announced a partnership with online entertainment network eUniverse.
Under the agreement, eUniverse, which is consistently ranked as a weekly Top-10 property by Nielsen//NetRatings, will distribute full-screen, full-motion TV-quality content and advertising through the eUniverse network.
According to company officials, the agreement represents a milestone in Internet video delivery, especially advertising, as eUniverse goes well beyond the current techniques of interstitials, banners and streaming video by delivering full-screen, full-motion television commercials to its users.
eUniverse says advertisers will benefit from being able to use the creative they have produced for TV and leveraging the brand-building power of those commercials.
Is there any interest on the advertiser side? There seems to be. Global consumer goods conglomerate Unilever is one of the first companies to sign an agreement with Amicada to participate in the launch, and commercials from several of its popular brands will be some of the first viewed on eUniverse - Salon Selectives, Dove and Lipton Brisk. In addition, Volvo, Club Med, AT&T, Monster.com, The Ad Council and several other advertisers will participate.
Dr. E. Ted Prince, President and CEO of Amicada, said the agreement is a major step in the "evolution of video online, particularly advertising by combining the proven benefits of large format units with streaming video and other techniques to provide a totally new advertising experience."