"Breakfast
has been and is projected to continue to be a bright spot for the restaurant industry," says Bonnie Riggs, NPD's restaurant industry analyst. Benefits include convenience and price compared to other
restaurant meals, she says.
In recent months, several fast-food chains -- Subway, Wendy's and Burger King are notable -- have either added breakfast service or expanded their options, Lisa Jennings reports. One reason for this, NPD says, is that consumers who visit a chain for more than one daypart tend to be more loyal, more likely to recommend the chain to others, visit more frequently and contribute more volume.
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