• by Tanya Gazdik , June 22, 2010

Discover has been named the official credit card of all of Six Flags Entertainment Corp.'s U.S. theme, water and animal parks.

The multi-million dollar agreement spans 11 markets and includes multi-platform branding through in-park and online media. Discover card members will receive money-saving benefits and exclusive experiences. The core of the program is a 5% instant discount incentive for Six Flags park guests and their families when they use a Discover card, in-park or online, to make purchases of admission tickets and season passes, as well as food, retail, games and attractions.

To promote this partnership, Six Flags has launched an extensive merchandising program, featuring point-of-sale signage and verbal promotion of the 5% instant discount for Discover card members at most transaction locations throughout Six Flags parks. Online branding and promotion will be featured on Six Flags' Print-n-Go purchasing website.

The partnership will be promoted via a variety of media channels inside the parks, ranging from Six Flags' digital out-of-home (DOOH) network to driveway signage, pole banners, billboards and scrolling signage. The exclusive partnership is the broadest in scope Six Flags has ever had with a credit card company, says David McKillips, senior vice president of corporate alliances for Six Flags Media Networks, the media and sponsorship sales division of Six Flags Entertainment.

Additional benefits of the partnership for Discover card members include:  a family four-pack of tickets for $99 during selected times of the year,  a Discover-branded gate providing card members an expedited entrance experience,  Discover-branded family meal packages at a savings and exclusive access to "Coasters After Dark" events for Discover card members. Discover card members will also have access to "Discover Preview Days," which Six Flags will host starting in 2011, which includes special access to parks at a discounted price, before the official opening day.

"Many of our card members are already big fans of theme parks, so this partnership with Six Flags is a terrific benefit," says Julie Loeger, senior vice president of brand and product management at Discover.