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Channel Surfing In TV Everywhere World

This explosion of programming and platforms has virtually guaranteed that viewers will work harder to find what they need, given the seemingly endless choices. If information is power and content is king, any innovative technology that can integrate the information and content from various TV distribution outlets, DVDs, VOD channels, mobile platforms and Internet sources is essential.

A number of Web-based solutions have been introduced to fill this void; however, one has yet to emerge as a household name. Consumers need more widespread "uber-guides," covering content on all devices, available from all sources, on all media platforms, says Steve Tranter, vice president, broadband and interactive for NDS, which has developed LocateTV, its version of an uber-guide.

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