Virgin America Flying Top Tweeters Free
Mashable, Wednesday, June 23, 2010 12:43 PM
Who says Twitter is a pointless pastime? In Toronto, Virgin America is giving free flights to Twitter users whom it deems "influencers." To determine a user's influence, the airline is relying on Klout, an analytics service that tracks users' influence on Twitter based on variables like the quality and number of followers and retweets. The offer includes free round-trip airfare (Wi-Fi included) between Toronto and San Francisco, or Los Angeles between June 23 and August 23.
As Mashable notes, Virgin isn't requiring influencers who take the free flight to "do" anything, be it tweet the experience or participate in press coverage. "We do not want to 'buy' your tweets," Klout writes in a blog post. "You are receiving the product because you are influential and have authority on topics related to the product. This is a more targeted form of receiving a sample while shopping at the grocery store. You are welcome to tell the world you love the product, you hate the product or say nothing at all."
Read the whole story at Mashable »
As Mashable notes, Virgin isn't requiring influencers who take the free flight to "do" anything, be it tweet the experience or participate in press coverage. "We do not want to 'buy' your tweets," Klout writes in a blog post. "You are receiving the product because you are influential and have authority on topics related to the product. This is a more targeted form of receiving a sample while shopping at the grocery store. You are welcome to tell the world you love the product, you hate the product or say nothing at all."
Recent Around the Net In Online Marketing Articles
-
TripAdvisor Grabs Mobile App GateGuru June 19, 11:26 a.m.
Travel portal TripAdvisor has scooped up mobile app GateGuru for an undisclosed sum. GateGuru’s app offers ... -
Amazon Frowns On Binge Streaming June 19, 11:24 a.m.
Unlike Netflix, Amazon apparently doesn’t want viewers binging on its original content. As such, Amazon’s new ... -
Fab Takes Another $150M June 19, 11:23 a.m.
High-flying ecommerce startup Fab has raised an additional $150 million, bringing its total investment to $310 ... -
Facebook Hits 1 Million Advertisers June 19, 11:22 a.m.
Facebook on Wednesday said it has reached 1 million advertisers. Forbes interprets the number as signaling ... -
Samsung One-Ups Apple With Jay-Z Promo June 18, 9:38 a.m.
What’s one way for Samsung to steal cool points from Apple? Feature Jay-Z in an ad, ... -
Digg Preps RSS Aggregation Service June 18, 9:34 a.m.
Remember Digg? The social news pioneer, which was acquired by Betaworks last year for a half ... -
Yahoo Could Pay $50M For Qwiki June 18, 9:33 a.m.
With no end in sight to its shopping spree, Yahoo is reportedly close to dropping as ... -
Microsoft Bowing Windows 8 Ad Format June 18, 9:27 a.m.
Microsoft today is expected to debut new native ad formats for Windows 8 “The new ads ... -
Samsung Plans Faster Galaxy S4 June 17, 12:01 p.m.
Samsung says it will soon launch the world's first smartphone with a network connection boasting ultra-fast ... -
Apple Tries To Clear Its Name June 17, 11:37 a.m.
Trying to make good with consumers in the wake of reports that technology companies cooperated with ...
Be the first to comment on "Virgin America Flying Top Tweeters Free"
Leave a Comment