Coke Coast Clean-Up Effort Raises $566,000
The funds were generated through consumer and employee donations made in Stater Bros. stores and the bottling company's contributing $1 for each consumer purchase of $10 worth of Coca-Cola soft drink or water brands.
The campaign included a cause-dedicated informational/donations site and Facebook presence, among other efforts.
This is the second year that Coca-Cola and Stater Bros. have initiated an environmental stewardship program to benefit California State Parks. Last year's "Reforest California" campaign raised funds to plant 1 million trees in wildfire-scarred state parks. In two years, Coca-Cola and Stater Bros. have raised a total of $1.2 million for the state's parks.