• by Laurie Sullivan  @lauriesullivan, June 23, 2010

Should we consider this a positive move for the search marketing industry, or view it as one struggling to survive? 10e20 has merged with Search and Social, along with Brent Csutoras, and SecondStep Search, to form BlueGlass, according to the company's Web site. The company's agree that throughout the years they have worked closer together and found synergies. Okay, so why not partner instead?

The group spent about 36 hours in a conference room during a 48-hour period to hammer out the company charter. Less than a month later, the four companies formed BlueGlass Interactive and began supporting each other's clients on different projects. As a combined company the group believes it can serve clients better. Here's the press release.