News Brief
HUGE, Pepsi Get Bronzed At Cannes
Jun 24, 2010, 9:30 AM
HUGE the digital agency in Brooklyn's DUMBO section that is partly owned by Interpublic was awarded a Bronze Cyber Lion in the "Best Digitally Driven Integrated Campaign" category at the 57th annual Cannes Lions Wednesday night, for its work on PepsiCo's "Pepsi Refresh" platform. The Pepsi Refresh project is an ongoing social media-backed community change effort, with the iconic soft drink company funding ideas big and small to make the world a better place. Individuals and groups offer proposals for positive change in four different categories and registered visitors to the Refresh site (www.refresheverything.com) vote to choose monthly winners, who receive grants ranging from $5,000 to $250,000. Pepsi is funding the Refresh project with a $20 million budget, following its decision to bypass advertising in the 2010 Super Bowl. For the Refresh Project, HUGE was responsible for all aspects of the digital channel including social media strategy, interaction design, visual design, Facebook integration, development and analytics.
Recent Online Media Daily Articles
-
Google Enhanced Campaigns Increase Cost Per Click June 18, 12:05 a.m.
Search advertisers will need to learn how to compensate for rising costs per click as Google ... -
Publicis Groupe's VivaKi Influences Mass Relevance Social Road Map June 17, 9 p.m.
VivaKi Ventures has gained input into Mass Relevance's product road map to influence features and functions ... -
Facebook: Sponsored Stories Settlement Gives Users 'Windfall' June 17, 6:04 p.m.
Facebook is asking a federal judge to grant final approval to a $20 million deal that ... -
Digital Businesses Address Need For Mobile Ops, Sites June 17, 5:12 p.m.
Almost a third (32%) of digital businesses will spend $1 million or more on mobile operations ... -
Fandango Adds To Video Lineup June 17, 4:23 p.m.
Continuing to broaden its content offerings, Fandango over the weekend launched a new series called “Summer ... -
WPP Adds Funding To Fullscreen, Ups Digital Expansion June 17, 11:24 a.m.
WPP is participating in a round of funding for startup digital content firm Fullscreen, the holding ... -
Yahoo Launches Lead Gen Biz June 17, 7:15 a.m.
Yahoo Small Business on Monday will launch Yahoo Localworks to help companies generate leads and become ... -
Apple Revamps iOS 7, App Changes Benefit Marketers June 14, 5:48 p.m.
With Apple’s release of iOS 7 to developers this week, the mobile platform’s revamped look and ... -
LinkedIn Seeks Dismissal Of Data-Breach Lawsuit June 14, 5:16 p.m.
Social networking service LinkedIn is asking a judge to slam the courthouse door on a user ... -
Omnicom, Salesforce Partnership Builds Cloud Services, Data Infrastructure June 14, 5:13 p.m.
Omnicom Media Group will tie together online services and build out physical data hubs with support ...
Be the first to comment on "HUGE, Pepsi Get Bronzed At Cannes"
Leave a Comment