Extreme Reach, which sells a digital platform that advertisers can use to deliver their video ads to TV stations and Web sites, has raised $9 million in a second round of funding. Since it's founding
in 2008, ER says it has delivered ads from "several hundred" ad agencies and brands to more than 12,500 media properties, including 4,500 TV stations.
The company says its system
eliminates delays between when an ad is produced and actually airs, due to digital advances. Extreme Reach says that speed is especially useful for advertisers with time-sensitive spots, such as
political campaigns.
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