A sign that FAN's ad sales business is crumbling? Maybe not. Apparently, the self-serve part of the business is booming and already in the hundreds of millions of dollars of revenue per year. The self serve network first launched in late 2007; it lets advertisers "hyper target" display ads against aggregated user information gathered mostly from MySpace. Facebook has a similar product.
FAN President Adam Bain sent an email that send, in part: As part of this reorganization, we're creating the Media Operations team by combining the Sales Operations and Publisher Operations team, which will be led by Chris Catlow.
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