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Fox Audience Network Lays Off 5% Of Staff

Fox Audience Network, the ad sales company that handles the bulk of advertising sales for News Corp. properties like MySpace and IGN, will let around 5% of staff go today, or roughly 15 people. All are presumed to be in direct sales.



A sign that FAN's ad sales business is crumbling? Maybe not. Apparently, the self-serve part of the business is booming and already in the hundreds of millions of dollars of revenue per year. The self serve network first launched in late 2007; it lets advertisers "hyper target" display ads against aggregated user information gathered mostly from MySpace. Facebook has a similar product.

FAN President Adam Bain sent an email that send, in part: As part of this reorganization, we're creating the Media Operations team by combining the Sales Operations and Publisher Operations team, which will be led by Chris Catlow.

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