WPP also said it plans to consolidate the rest of its portfolio of media agencies across the region, beginning with MediaCom.
The new MediaCom will have a combined client roster including Nestle, National Bank of Abu Dhabi, Volkswagen Audi Group, P&G, Shell, Aujan and Turkish Airlines.
Eric Hanna, COO of WPP's Grey Group in the region, will lead the MediaCom network from Dubai, reporting to Nick Lawson, MediaCom's London-based EMEA CEO.
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