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News Corp. Sells Beliefnet

The Hollywood Reporter, Tuesday, June 29, 2010 12:02 AM

News Corp. said Friday it has sold Beliefnet, a Web site it purchased three years ago that caters to a community seeking spiritual content based on a large number of religions and even atheism. News Corp. had been operating Beliefnet as a subsidiary of Fox Digital Media and Fox Entertainment Group. Advertisers at the site have included the major film studios, as well as ABC, CBS, NBC, HBO, TLC, TNT, Discovery Channel and Harpo Productions.

Beliefnet was acquired by BN Media, which also cut jobs as part of the purchase. Beliefnet says it is "the largest multifaith inspiration and spirituality Web site," with some 9 million opt-in subscribers to its e-mail list. The company has partnerships with The Wall Street Journal and the book "Chicken Soup for the Soul."

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