• June 28, 2010

Norwegian Cruise Line is partnering with Svedka vodka and Inniskillin ice wine to be introduced on board Norwegian Epic, its new ship which launches July 10. As part of the partnership, the frozen bar will be called the Svedka Ice Bar and will feature specialty Svedka and Inniskillin ice wine drinks.

Inspired by the original ice bars and ice hotels in Scandinavia, Norwegian claims this is the cruise industry's first true ice bar. This frozen chamber is set in changing hues of blue, green and purple LED lighting that simulates the Northern Lights and creates a distinctive arctic atmosphere. The bar features a bar, walls, tables, stools, glasses and life-size sculptures all made from ice. Guests are given hooded coats and gloves to keep them warm, since the room's temperature does not rise above 17 degrees Fahrenheit.

The Svedka Ice Bar accommodates 25 people and can be reserved from 5:30 p.m.-10:30 p.m. nightly. The cost is $20 per person and includes two signature cocktails. In addition to the ice bar, Svedka vodkas and Inniskillin ice wines are served throughout Norwegian Epic, in all bars and restaurants. Also starting in July, Svedka vodka will be served on other Norwegian ships in the fleet.--Tanya Irwin