Arbitron Inc. yesterday announced a significant expansion of its local market consumer information services for the outdoor advertising industry. Beginning this
fall and extending into early 2002, Arbitron will make available new information collected during its ongoing surveys of consumers in 189 medium and small markets. The additional data, about driving,
commuting and pedestrian patterns, will allow sellers and buyers of outdoor advertising to profile consumer exposure to outdoor media. Outdoor media information for 75 top media markets will continue
to be available through Arbitron's Scarborough Research service.
