MediaCom Sends Guba Global, Mediavest Names Kiernan SVP
WPP's MediaCom Worldwide has named Dominic Guba global head of trading, a new post based in London. He is responsible for enhancing the company's buying performance across all markets.
He reports to Juergen Blomenkamp, global head of GroupM trading, and is charged with developing and implementing "best in class" trading models and tools.
Prior to joining Mediacom, Guba worked at Aegis Media as its head of global trading. Before that, he was vice president of investment management.
"The consolidation of buying points and the proliferation of media offers are creating a vast array of new trading opportunities," stated Guba, who wants to increase "buying advantage and accountability across borders."
MediaCom billings exceed $26 billion, per RECMA, with 116 offices in 89 countries worldwide.
Separately, Eileen Kiernan joins MediaVest as senior vice president, group client director. She is charged with developing experiences for the agency's The Coca-Cola Company assignment, as well as driving agency-wide innovation. Based in New York, she reports to Dan Donnelly in her Coca-Cola remit and Pam Zucker in her broader agency innovation role.
Previously, she was senior vice president, marketing solutions at Martha Stewart Living Omnimedia. Prior to this, she worked as associate publisher for Health and held management posts at Newsweek and Allure.
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