• June 29, 2010

Wet Seal is the latest retailer to wade into pop-up territory, and says it is opening a denim store called Blink in the Galleria at Tyler in Riverside, Calif., which it plans to operate through the end of the year.

The Foothill Ranch, Calif.-based teen retailer says in addition to Blue Asphalt, its private label denim brand, the store will also sell various fashion brands, with a small assortment of fashion tops and accessories, and will be staffed by associates trained as "Denim Experts."

"The pop-up store concept has long been of interest to us, but we needed the right location to present itself," the company says in its release. "Given Wet Seal stores are already a denim destination, we feel Blink provides the perfect opportunity to test an expanded denim assortment in a temporary environment."