Spencer Stuart Finds CMOs' Staying Power Up By 6 Months
Brandweek, Wednesday, June 30, 2010 11:15 AM
Todd Wasserman interviews Tom Seclow, head of Spencer Stuart's CMO practice, about the trends of CMOs staying in the job for longer periods of time. Used to be, CMOs were in and out in a matter of a few years.
Read the whole story at Brandweek »
Spencer Stuart's annual survey this year shows a big jump in the average length of stay, to 34.7 months, up 6.3 months over last year. While the economy was a factor, Seclow says the trend has been toward longer tenures since the report began six years ago.
CMOs are getting better at interacting with others in the C-suite, he says, which leads to fewer turnovers. There's more.
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