EA Takes Need for Speed On The Road

  • June 30, 2010

Electronic Arts will embark on a seven-city national tour to promote its Need for Speed Hot Pursuit racing game.

The Need for Speed Hot Pursuit On Tour promotion will feature music acts and showcase an assortment of exotic cars, including a one-of-a-kind Lamborghini cop car.

The tour will run July through November, culminating in the game's launch on Nov. 16.

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