• Smart Company, Tuesday, July 6, 2010 11:40 AM

Patrick Stafford provides a thorough look into the "dark side of online marketing" -- black-hat SEO. He runs through the benefits, what can happen if Google determines a Web site uses such techniques, and the gray area of tweaking the algorithms.

"Experts say the line between black and 'white' SEO is looking increasingly blurry, with many experts and website operators asking whether certain blackhat methods are now just part of doing business," Stafford writes.

Read the whole story at Smart Company »