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National Public Radio is Changing its Name to NPR

The Washington Post, Friday, July 9, 2010 1:08 AM

National Public Radio wants to be known simply as NPR. The Washington-based organization has quietly changed its name to its familiar initials. NPR says it's abbreviating the name it has used since its 1971 debut because it's more than radio these days. Its news, music and informational programming is heard over a variety of digital devices that aren't radios; it also operates news and music Web sites.

Hence: "NPR is more modern, streamlined," says Vivian Schiller, NPR's chief executive. She points to other "re-brandings" by media organizations, such as Cable News Network, which has been plain old CNN for years. NPR hasn't formally announced the change. But it has told its staff and some 900 affiliated stations in recent months to use only the initials on the air or online.

Read the whole story at The Washington Post »

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