May 5 - 8, 2024
The two new additions to the Smirnoff line are available in 50 ml, 375 ml, 750 ml, 1 liter and 1.75 liter bottles. The suggested retail for a 750 ml bottle is $16.99.
Smirnoff also recently introduced a new package design that prominently incorporates the brand's mark of "individuality," its "Regal Eagle" logo, in red.