- ClickZ, Friday, July 9, 2010 1:16 PM
Kevin Lee give us a list of the "common, easily rectified mistakes" that can derail even the best PPC search advertising campaigns. Among them: failure to track, track the right things, or track at
the right level; and failure to test ad creative within important or high opportunity ad groups. He explains how to fix these mistakes to avoid wasting time and money.
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