• July 9, 2010

Procter & Gamble and Walmart will premiere a second made-for-TV family movie, "The Jensen Project," on July 16 on NBC. The movie follows the joint-venture "Secrets of the Mountain," which aired in April and was watched by more than 7.5 million people, per P&G.

The company says "The Jensen Project" is based on a family of science whizzes conducting underground research to help solve global crises.

"The Jensen Project" DVD and soundtrack will be sold together in a bonus pack exclusively at Walmart starting Saturday, July 17, while the "Secrets of The Mountain" DVD and CD soundtrack is also on sale. A third movie, "A Walk in My Shoes," is already in post-production and will air later this year, per P&G and Walmart, and a fourth movie is also in production.

The companies say that among moms ages 18-34, 93% percent liked "Secrets of the Mountain," and 88% said it was good/excellent quality. Eighty-five percent thought it was right for families and 79% want it to be a series.