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Men Seek Old Blades As Marketers Launch Newfangled Systems

They may be selling the razor blades rather than the razor, as King Camp Gillette famously advised more than a century ago, but not everybody's buying. Tired of trying to keep up with the cycle of shaving-system upgrades and price hikes, some men are hoarding blades made for older razors and discovering ways to prolong their lives, Ellen Byron reports.

This spring, both Procter & Gamble's Gillette and Energizer Holdings's Schick launched shaving systems touting improved blades and more ergonomic handles. They cost more, too, of course.

"I'm a full-on capitalist, but there's a little bit of 'sticking it to the man' here that I enjoy," Jeff Hagan, a 43-year-old investment banker who has been gathering Mach3 blades, tells Byron.

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