Social networks have made it more difficult for people to mislead potential clients on their expertise, but if you need more help, Mona Elesseily gives us five ways to determine if the paid search
expert you want to hire knows his stuff. For example: All campaigns need data to back up their success, but Elesseily points to an excess of long-drawn-out reports as an attempt to impress and mask a
lack of insight.
Read the whole story at Search Engine Land »
