The all natural/nonfat yogurt and fresh-fruit smoothies chain now offers 22 smoothie varieties in four categories, including fruit and yogurt, functionals, fresh fruit- and tea-infused, and iced tea "chillers."
To promote the expanded smoothie offerings, the chain has installed a new logo, "Red Mango Yogurt & Smoothies," in its stores, which span 17 states. In addition, participating locations will hand out up to 1,000 smoothie "passports," each good for four free smoothies (one per day) between July 20 and 23. A new flavor from each category will be featured each day.
Red Mango founder Dan Kim and a panel of partner
suppliers will kick off the free smoothie days with a media event on July 20 at the Red Mango store in New York City's Union Square. Consumers who visit that location on the day of the event will be
eligible to purchase a regular-sized smoothie for $1.--Karlene Lukovitz
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