P&G, Kraft, Target Partner For Feeding America

  • July 14, 2010
Target, which has already made major commitments to fight childhood hunger and support education, says it is running a new promotion with Kraft Foods and Procter & Gamble, which will generate $800,000 for Feeding America.

Running until Aug. 14, 5% of sales of select Kraft Foods and Procter & Gamble products will go straight to the Minneapolis-based retailer's Meals for Minds program, a school food pantry initiative program that brings food to schools to help feed children and families in need.

The program donation is part of Target's $3.5 million total 2010 commitment to Feeding America and local food banks nationwide. Target says it is publicizing the promotion through its weekly ad and in-store signing.--Sarah Mahoney

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