News Brief

Ben & Jerry's Targets Boston For Summer Freebies

Jul 16, 2010, 9:56 AM
  • Comment
  • Recommend
Subscribe to Marketing Daily
In a bid to boost its Boston sales and promote two new flavors, Ben & Jerry's says it will give away thousands of free ice cream cones, and that its Scoop Truck will be swinging by community events, parks, offices and beaches through Aug. 25.

To get people more involved in the promotion, ice cream fans are asked to direct the truck to its next stop via both Twitter and Facebook.

The flavors include Boston Cream Pie, a mix of Boston Cream Pie flavored ice cream with yellow cake pieces, fudge flakes and swirls of pastry cream.--Sarah Mahoney

Be the first to comment on "Ben & Jerry's Targets Boston For Summer Freebies "

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Marketing Daily Articles

>> Marketing Daily Archives