News Brief
Per FTC, Nestlé Healthcare Nutrition Drops Ad Claims
Jul 16, 2010, 5:57 PM
As part of a settlement with the Federal Trade Commission, Nestlé Healthcare Nutrition has agreed to drop allegedly deceptive advertising claims about the health benefits of its probiotic Boost Kid Essentials drink. This was the FTC's first case challenging advertising for probiotics. The FTC's complaint charged that from fall 2008 to fall 2009, Nestlé HCN made deceptive claims in television, magazine and other print ads that the children's drink prevents upper respiratory tract infections in children, protects against colds and flu by strengthening the immune system, and reduces absences from daycare or school due to illness. Under the settlement, Nestlé HCN has agreed to stop claiming that the drink reduces the risk of colds, flu, and other upper respiratory tract infections, unless the claim is approved by the Food and Drug Administration. Karlene Lukovitz
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