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Six in Ten American Adults Online Wirelessly
by Jack Loechner, Wednesday, July 21, 2010 8:15 AM
According to the findings of a daily
tracking survey on Americans' use of the Internet by Princeton Survey Research Associates International for the Pew American Internet and American Life Project, six-in-ten American adults are now
wireless internet users, and mobile data applications have grown more popular over the last year. The definition of a wireless internet user includes the following activities:
- Going online with a laptop using a wi-fi connection or mobile broadband card. Roughly half of all adults (47%) go online in this way, up from the 39% who did so at a similar
point in 2009.
- Use of the internet, email or instant messaging on a cell phone. Two-in-five adults (40%) do at least one of these using a mobile device, an increase from the 32% of
adults who did so in 2009.
Taken together, 59% of American adults now go online wirelessly using either a laptop or cell phone, an increase over the 51% of Americans who did so at a
similar point in 2009. Cell phone ownership has remained stable over the last year, but users are taking advantage of a much wider range of their phones' capabilities compared with a
similar point in 2009. Of the mobile data applications asked about in both 2009 and 2010, all showed statistically significant year-to-year growth. This year seven additional cell phone
activities were included. Among all cell phone owners:
- 54% have used their mobile device to send someone a photo or video.
- 23% have accessed a social networking site
using their phone.
- 20% have used their phone to watch a video.
- 15% have posted a photo or video online.
- 11% have purchased a product using their
phone.
- 11% have made a charitable donation by text message.
- 10% have used their mobile phone to access a status update service such as Twitter.
Non-Voice Cell Phone Data Applications (% of cell phone users)
% of Cell Phone Users By Age 2010 (% of owners / group)Non-Voice Use Of Cell PhoneMay 2010April 200918-2930-4950-64≥ 65 Own a cell phone
90% 88% 82% 57%
Take a picture 76% 66% 93
83 67 34 Post photo or video on line
33 15 5 2 Send or receive text messages 72 65 95 82 57 19 Send or
receive instant messages 30 20 46 36
17 10 Play game 34
27 60 37 17 9 Send or receive mail 34 25 52
37 22 11 Access Internet 38
23 65 43 18 10
Play music 33 21 64 36 13 6 Record a video
34 19 60 39 14
5 Watch a video on phone 20
40 20 6 4 Make a purchase
w/phone 20 11 4 5
Source: Pew Research Center, May/July 2010
Although young adults have the highest levels of mobile data application use among all age groups, utilization of these services is growing fast among 30-to-49 year olds. Compared
with a similar point in 2009, cell owners ages 30 to 49 are significantly more likely to use a range of mobile data applications on a handheld device.
- The mobile data applications with
the largest year-to-year increases among the 30-to-49 year old cohort include:
- Taking pictures (83% of 30-to-49 year old cell owners now do this, a 12-point increase from 2009)
- Recording videos (39% do this now, an 18-point increase from 2009)
- Playing music (36% do this now, a 15-point increase)
- Using instant messaging (35% now do this, a 14-point
increase);
- Accessing the internet (43% now do this, a 12-point increase compared with 2009)
Continuing a trend first identified in 2009, minority Americans lead the
way when it comes to mobile access, especially mobile access using handheld devices. 64% of African-Americans (64%) and 63% of Latinos are wireless internet users, and minority Americans are
significantly more likely to own a cell phone than are their white counterparts (87% of blacks and Hispanics own a cell phone, compared with 80% of whites). Additionally, black and Latino cell phone
owners take advantage of a much wider array of their phones' data functions compared to white cell phone owners. To read
more from the report, please visit Pew here, or to
access the PDF file, please go here.